Transformation
Food Banks / Community Hubs / Information, Advice & Guidance
As part-time Marcom Officer for Transformation, a Cornwall-based food bank charity, I lead the development and implementation of strategic marcomms and fundraising initiatives to increase awareness, engagement and financial support for our mission.
Transformation operates six Food Bank sessions across three venues in Camborne and Redruth, alongside four Community Hubs that connect people with essential services. Through these, we provide not only emergency food aid but also long-term support to individuals facing food insecurity.
I joined the charity in October 2024 and implemented a fundraising and marketing strategy that increased revenue by 26.82% in Q4 2024 compared to the previous Q4, while achieving a 385% ROAS for the 2024 Christmas campaign.
My role spans individual donor engagement, corporate sponsorship and securing grants, ensuring a diverse and sustainable income stream. I cultivate relationships with key stakeholders, develop compelling grant applications and create sponsorship opportunities that align corporate partners with our mission.
Beyond fundraising, I shape Transformation’s marcomms strategy, manage social media, design infographics and newsletters and produce video, photography and photo-films that highlight the needs of our community and the positive impact of our work.
By working closely with volunteers, staff, donors, corporate partners, grant funders, the press, service providers and service users, I ensure our messaging is authentic, emotionally resonant, and aligned with our mission - helping to grow both financial and community support for vulnerable people in Cornwall.
Testimonial:
“Shayne is always a pleasure to work with. His professionalism, experience and knowledge are exceptional, as is his ability to think both strategically and granularly, often at the same time.
Shayne’s understanding of what our charity needs, and his ability to engage with colleagues and members of the public alike, means he is able to bring out the best in everyone. This strength means he has driven our brand awareness across the organisation and into Cornwall and beyond, promoting us into new geographical areas around the UK.
Shayne has single-handedly established our web and social media presence, brought us to new audiences and ensured that our engagement reaches its maximum potential. This has led to a significant increase in individual and corporate donor revenue, increasing income by 26% in his first quarter alone.
His knowledge and understanding of current innovations is outstanding, so much so that he is leading training for staff in areas such as AI and Crowdfunding. Alongside this he is able to work at a strategic level and is leading the charity’s marketing and communications strategy and supporting staff and trustees through the implementation of this.
Shayne’s experience is such that he is a valued voice in senior leadership team meetings bringing a fresh and outward-facing view of the charity and its work. He has worked closely with the executive leadership team on multiple operational projects including emergency planning and communications management and policy development.
Whether it’s executing marketing strategies, creating all types of content, managing social media, or driving brand awareness, Shayne consistently delivers exceptional results. I highly recommend him to anyone looking for a skilled and dedicated marketing professional.”
- Anna Corbett, CEO, Transformation Food Banks.
Examples on this page of content marketing assets created to suppport fundraising and partnerships:
BTS Christmas campaign film
Photo-film co-marketing partner storytelling
Photography for website
Photography & graphic design for social media
Graphic designs for printed promotional materials
BTS Christmas campaign film
Photo-film co-marketing partner storytelling
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Photography for website
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Photography & graphic design for social media
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Graphic designs for printed promotional materials
“Shayne is always a pleasure to work with. His professionalism, experience and knowledge are exceptional, as is his ability to think both strategically and granularly, often at the same time.
Shayne’s understanding of what our charity needs, and his ability to engage with colleagues and members of the public alike, means he is able to bring out the best in everyone. This strength means he has driven our brand awareness across the organisation and into Cornwall and beyond, promoting us into new geographical areas around the UK.
Shayne has single-handedly established our web and social media presence, brought us to new audiences and ensured that our engagement reaches its maximum potential. This has led to a significant increase in individual and corporate donor revenue, increasing income by 26% in his first quarter alone.
His knowledge and understanding of current innovations is outstanding, so much so that he is leading training for staff in areas such as AI and Crowdfunding. Alongside this he is able to work at a strategic level and is leading the charity’s marketing and communications strategy and supporting staff and trustees through the implementation of this.
Shayne’s experience is such that he is a valued voice in senior leadership team meetings bringing a fresh and outward-facing view of the charity and its work. He has worked closely with the executive leadership team on multiple operational projects including emergency planning and communications management and policy development.
Whether it’s executing marketing strategies, creating all types of content, managing social media, or driving brand awareness, Shayne consistently delivers exceptional results. I highly recommend him to anyone looking for a skilled and dedicated marketing professional.”
- Anna Corbett, CEO, Transformation Food Banks.
Examples on this page of content marketing assets created to suppport fundraising and partnerships:
BTS Christmas campaign film
Photo-film co-marketing partner storytelling
Photography for website
Photography & graphic design for social media
Graphic designs for printed promotional materials
BTS Christmas campaign film
Photo-film co-marketing partner storytelling
Photography for website
Photography & graphic design for social media
Graphic designs for printed promotional materials