Transformation
Food Banks / Community Hubs / Information, Advice & Guidance
As part-time Marcomms Officer for Transformation, a Cornwall-based food bank charity, I led content creation and marketing strategy to increase awareness, engagement and financial support for the mission.
Transformation operates six Food Bank sessions across three venues in Camborne and Redruth, alongside four Community Hubs that connect people with essential services. Through these, the charity provides not only emergency food aid but also long-term support to individuals facing food insecurity.
I joined the charity in October 2024 and led all multimedia content creation, self-shooting, directing and editing video, producing photography, and designing graphics across web, social and print. I project-managed the design and build of a new website, producing all content in-house, and implemented a content and social media strategy that increased revenue by 26% in Q4 2024 and 36% in Q1 2025 (YoY), while achieving a 385% ROAS for the 2024 Christmas campaign.
A behind-the-scenes film I produced for the 2024 Christmas campaign reached 14K views and became central to the charity's outreach, and my photo-films and photography featured across social channels, the website and printed materials, helping bring the human stories behind the work to a wider audience.
Beyond video and photography, I managed social media, designed infographics, and produced three monthly newsletters, each tailored to a different audience: service users, donors, and a combined group of staff, volunteers and trustees. Every edition was designed and written to reflect the tone, language and priorities of its readers, whether that was support updates and signposting for service users, impact reports and giving opportunities for donors, or strategic updates for internal stakeholders.
I also trained staff and volunteers to create their own content, building an internal content pipeline that kept the storytelling authentic and close to the people the charity works with, helping grow both financial and community support for vulnerable people in Cornwall.
Testimonial:
“Shayne is always a pleasure to work with. His professionalism, experience and knowledge are exceptional, as is his ability to think both strategically and granularly, often at the same time.
Shayne’s understanding of what our charity needs, and his ability to engage with colleagues and members of the public alike, means he is able to bring out the best in everyone. This strength means he has driven our brand awareness across the organisation and into Cornwall and beyond, promoting us into new geographical areas around the UK.
Shayne has single-handedly established our web and social media presence, brought us to new audiences and ensured that our engagement reaches its maximum potential. This has led to a significant increase in individual and corporate donor revenue, increasing income by 26% in his first quarter alone.
His knowledge and understanding of current innovations is outstanding, so much so that he is leading training for staff in areas such as AI and Crowdfunding. Alongside this he is able to work at a strategic level and is leading the charity’s marketing and communications strategy and supporting staff and trustees through the implementation of this.
Shayne’s experience is such that he is a valued voice in senior leadership team meetings bringing a fresh and outward-facing view of the charity and its work. He has worked closely with the executive leadership team on multiple operational projects including emergency planning and communications management and policy development.
Whether it’s executing marketing strategies, creating all types of content, managing social media, or driving brand awareness, Shayne consistently delivers exceptional results. I highly recommend him to anyone looking for a skilled and dedicated marketing professional.”
- Anna Corbett, CEO, Transformation Food Banks.
Case studies/examples on this page of content marketing assets etc. created to suppport fundraising and partnerships:
BTS Christmas campaign film
Transformation Food Banks Canning Project Film
Photo-film co-marketing partner storytelling (Gleaning Cornwall)
Photo-film co-marketing partner storytelling (Bluntrock Brewery X Pard Card)
Photo-film co-marketing partner storytelling (The Cornish Oven)
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Photography for website
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Photography & graphic design for social media
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Graphic designs for printed promotional materials
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Brand style guide
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“Shayne is always a pleasure to work with. His professionalism, experience and knowledge are exceptional, as is his ability to think both strategically and granularly, often at the same time.
Shayne’s understanding of what our charity needs, and his ability to engage with colleagues and members of the public alike, means he is able to bring out the best in everyone. This strength means he has driven our brand awareness across the organisation and into Cornwall and beyond, promoting us into new geographical areas around the UK.
Shayne has single-handedly established our web and social media presence, brought us to new audiences and ensured that our engagement reaches its maximum potential. This has led to a significant increase in individual and corporate donor revenue, increasing income by 26% in his first quarter alone.
His knowledge and understanding of current innovations is outstanding, so much so that he is leading training for staff in areas such as AI and Crowdfunding. Alongside this he is able to work at a strategic level and is leading the charity’s marketing and communications strategy and supporting staff and trustees through the implementation of this.
Shayne’s experience is such that he is a valued voice in senior leadership team meetings bringing a fresh and outward-facing view of the charity and its work. He has worked closely with the executive leadership team on multiple operational projects including emergency planning and communications management and policy development.
Whether it’s executing marketing strategies, creating all types of content, managing social media, or driving brand awareness, Shayne consistently delivers exceptional results. I highly recommend him to anyone looking for a skilled and dedicated marketing professional.”
- Anna Corbett, CEO, Transformation Food Banks.
Case studies/examples on this page of content marketing assets etc. created to suppport fundraising and partnerships:
- BTS Christmas campaign film
- Transformation food banks canning project film
- Photo-film co-marketing partner storytelling (Gleaning Cornwall)
- Photo-film co-marketing partner storytelling (Bluntrock X Pard Card)
- Photo-film co-marketing partner storytelling (The Cornish Oven)
- Photography for website
- Photography & graphic design for social media
- Graphic designs for printed promotional materials
- Brand style guide
- Web design and content
BTS Christmas campaign film
Transformation Food Banks Canning Project Film
Photo-film co-marketing partner storytelling (Gleaning Cornwall)
Photo-film co-marketing partner storytelling (Bluntrock Brewery X Pard Card)
Photo-film co-marketing partner storytelling (The Cornish Oven)
Photography for website
Photography & graphic design for social media
Graphic designs for printed promotional materials
Brand style guide