Synexus Clinical Research

Human Health 

Whilst contracted to Synexus Clinical Research (human health), working remotely as their Global Social Media Strategist, I was responsible for creating a social media marketing strategy & project managing the delivery of the strategy in a regional context across 8 countries.

I also developed eight country websites and identified patient stories and produced digital assets for content marketing campaigns. As a content creator, I produced assets and as an editor and curator, I managed third party content production, consisting of written copy, photography, video & graphic design. I ensured all content was compliant and search engine optimized prior to publishing, ultimately delivering multi-channel engagement, within specific brand guidelines.

The social media strategy bridged the gap between offline & online experiences, with the goal of optimising the company's contribution to getting new medicines to market. The social media strategy promotes authenticity in everyday communications, with colleagues, with health care professionals, with sponsors and with patients.

The result was an increase in patient sign up for clinical studies, ultimately enabling new medicines to come to market within specific timescales. I was instrumental in delivering successful patient research studies relating to osteoporosis and asthma.

I advised the CEO & C-suite on the procurement of enterprise social listening & engagement SaaS. The software enables patient engagement teams to monitor social media and online forum discussions around specific medical conditions and to enable engagement where appropriate. The software also assists with reputation management. I also reported directly to the CEO & C-suite on marketing ROI.

My social media strategy also helped to strengthen the Synexus employer brand.

During my time with Synexus I also beta tested a 3rd party app; ‘Health-Unlocked’, and I represented Synexus at the 9th Clinical Trials Summit in London, where I hosted an international panel discussion on Social Media in Health Care.

Scroll down to view one of the videos that I storyboarded, shot and edited. You can also read a testimonial below from the HR Director at Synexus Clinical Research...

"During his time at Synexus, Shayne has developed and implemented a Global Digital Strategy that incorporates social media, content marketing and SEO.

Shayne has also supported and trained employees across 8 countries to embed our Social Media marketing campaign to gain competitive advantage.

Since Shayne’s role was introduced we have seen our LinkedIn Corporate profile flourish and our followers have trebled in numbers, which has strengthened our Employer Brand.

Shayne has also supported our annual prestigious awards ceremony attending to shoot digital footage, which was used internally and externally for promotion of the event.

Shayne is a creative thinker with a true passion for his line of work."

~ Wendy Ingham, Group HR Director, Synexus Clinical Research Ltd.
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