Synexus Clinical Research
Human Health
At Synexus Clinical Research for human health (Thermo Fisher Scientific), I was contracted as their Global Social Media Strategist and worked with local country managers, marketing managers, patient engagement teams and business development teams, in a regional context across eight countries. I produced and project-managed an integrated content marketing strategy, creating print and digital content, photography, video and social media content, alongside SEO.
The content strategy I implemented bridged the gap between offline and online experiences, with the goal of optimising the company's contribution to getting new medicines to market. The strategy promoted authenticity in everyday communications, with colleagues, with health care professionals, with sponsors and with patients.
I worked collaboratively with teams across all eight countries to identify opportunities within each distinct market, then created content collateral to support national campaigns in each country, delivering compliant and impactful multi-channel engagement within specific brand guidelines.
Part of my work was to advise the Synexus c-suite on the procurement of social listening and engagement SaaS, following a robust vendor analysis. The software enables patient engagement teams to monitor social media and online forum discussions around specific medical conditions, enabling engagement where appropriate, and also assists with reputation management.
My work was directly attributed to increasing patient sign up for clinical studies, ultimately enabling new medicines to come to market within specific timescales (85% of all clinical trials will ordinarily experience delays). I was instrumental in delivering successful patient research studies relating to osteoporosis and asthma.
During my time with Synexus I also beta tested a third-party app, Health Unlocked, and represented Synexus at the 9th Clinical Trials Summit in London, where I hosted an international panel discussion on social media in health care.
Testimonial:
"During his time at Synexus, Shayne has developed and implemented a Global Digital Strategy that incorporates social media, content marketing and SEO.
Shayne has also supported and trained employees across 8 countries to embed our Social Media marketing campaign to gain competitive advantage.
Since Shayne’s role was introduced we have seen our LinkedIn Corporate profile flourish and our followers have trebled in numbers, which has strengthened our Employer Brand.
Shayne has also supported our annual prestigious awards ceremony attending to shoot digital footage, which was used internally and externally for promotion of the event.
Shayne is a creative thinker with a true passion for his line of work."
- Wendy Ingham, Group HR Director, Synexus Clinical Research Ltd.
Examples:
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Web Design / Content Creation (photography, video, graphic design, copywriting) / CMS Management
Film
"During his time at Synexus, Shayne has developed and implemented a Global Digital Strategy that incorporates social media, content marketing and SEO.
Shayne has also supported and trained employees across 8 countries to embed our Social Media marketing campaign to gain competitive advantage.
Since Shayne’s role was introduced we have seen our LinkedIn Corporate profile flourish and our followers have trebled in numbers, which has strengthened our Employer Brand.
Shayne has also supported our annual prestigious awards ceremony attending to shoot digital footage, which was used internally and externally for promotion of the event.
Shayne is a creative thinker with a true passion for his line of work."
- Wendy Ingham, Group HR Director, Synexus Clinical Research Ltd.
Examples:
Web Design / Content Creation (photography, video, graphic design, copywriting) / CMS Management
Film