Suzanne Sparrow Language School
Marketing & Communications Manager for Suzanne Sparrow Language School... I built the school’s website and managed all marketing activity; offline and online. Marketing activity related primarily to developing business across EMEA and the Asia Pacific regions, including project managing the build of several microsites and all associated digital marketing, which includes SEO & lead generation strategies.
I was also responsible for all activity programming at the school, which involves working closely with local service providers, developing social and activity programmes for students. I have developed programmes with providers that include Everyone Active (Sports and Leisure Management Ltd) and the award-winning Exim Dance Company.
I was a member of the school’s senior management team, primarily appointed in order to help shape a marketing & business development strategy for the school in the digital age, helping to build on the strong foundations of a school that has been established for 40 years.
During my time with the school, I was instrumental in facilitating an arrangement between the school and the charity RefuAid. RefuAid’s 'Language Gateway' project increases access to English language tuition for people who have claimed asylum in the UK. Ultimately we provided free language tuition and accommodation.
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