IVC Evidensia
IVC Evidensia (Animal Health)
The global leader in veterinary care, comprising a network of 2500 clinics across 20 counries
Contracted as Marketing Lead, I built brands through content marketing across 1200 UK&I vet clinics. This involved planning and maintaining a national content calendar, creating content - centrally for the group and locally for individual clinics - optimising content for SEO, analysing performance metrics to drive improvements, and managing content distribution through multiple channels, including clinic websites, email campaigns, and social media platforms.
I was a member of the UK&I Marketing Leadership Team, and I led a team of four: two marketing managers and two executives. I have a coaching leadership style. I managed budgets, and KPIs and reported to the SLT. I also presented at live events, workshops, and webinars. I was also a member of the Client Excellence Working Group, a multidisciplinary group of stakeholders to enhance the customer experience, while aligning with commercial goals.
I collaborated with stakeholders at many levels, across the business, including M&A, marketing, design, product, procurement and operations teams. As a designated relationship owner, I supported partnerships with regulatory bodies, leading pharmaceutical companies, and SaaS suppliers.
I managed marcom-related business-critical projects within our target operating model. I designed protocols: GDPR Service Messages being the most recent, and I presented them to key business stakeholders at live events, workshops, and webinars.
I was also a Wellbeing Champion and Mental Health First Aider for IVC Evidensia, and I wrote for the company’s monthly Wellbeing Journal for staff. I also volunteered with StreetVet, creating content to aid their fundraising initiatives.
Testimonial:
Shayne is a genuine pleasure to work with. As a values-driven person he takes the time to understand the ‘why’ of the desired outcomes and will dig deeper to find the root causes of any issues that arise, meaning that Shayne’s work is top-notch quality and on brief.
His ability to keep the strategic imperative front of mind whilst allowing creative freedom and expression is a delicate balance and a rare find.
His knowledge and understanding of digital marketing and content creation is both deep and wide. He clearly understands what actions will make a meaningful impact vs. those that simply tick boxes.
Shayne is also a wonderful relationship builder with a collaborative leadership style. He ‘walked the talk’ as a wellbeing ambassador during his time at IVC Evidensia and will skilfully coach others regardless of status or seniority.
I wouldn’t hesitate to recommend Shayne and his services.
- Helen Mason, UK & IE Marketing Director, IVC Evidensia
Example Content Marketing:
Director of Photography for Southview Veterinary Hospital’s promo video.
Solo video production from filming and sound to post-production and editing for Rowe Vet’s opthalmology service.
Shayne is a genuine pleasure to work with. As a values-driven person he takes the time to understand the ‘why’ of the desired outcomes and will dig deeper to find the root causes of any issues that arise, meaning that Shayne’s work is top-notch quality and on brief.
His ability to keep the strategic imperative front of mind whilst allowing creative freedom and expression is a delicate balance and a rare find.
His knowledge and understanding of digital marketing and content creation is both deep and wide. He clearly understands what actions will make a meaningful impact vs. those that simply tick boxes.
Shayne is also a wonderful relationship builder with a collaborative leadership style. He ‘walked the talk’ as a wellbeing ambassador during his time at IVC Evidensia and will skilfully coach others regardless of status or seniority.
I wouldn’t hesitate to recommend Shayne and his services.
- Helen Mason, UK & IE Marketing Director, IVC Evidensia
Example Content Marketing:
Director of Photography for Southview Veterinary Hospital’s promo video.
Solo video production from filming and sound to post-production and editing for Rowe Vet’s opthalmology service.