Working remotely and in the field for Europe's largest independent veterinary group, I deliver marketing strategies that support Practice Managers, Clinical Directors - and the wider commercial goals of the IVC Evidensia group, in my specific regions of the South West, South Wales, Scotland, Ireland & Northern Ireland
Essentially I help Veterinary Professionals, at a local practice level, get the very best from their marketing & communications activity.
I achieve this by conducting business and competitor analysis, and providing clear strategic planning to drive business growth; I consult on both online and offline content marketing activity which includes, but is not limited to, web design, social media management, community engagement, Google My Business (local search) optimization, general SEO, paid social advertising, email campaigns and direct mail. I also review & advise on internal and external signage, as well as in-practice merchandising of the IVCE products portfolio.
I also project manage the delivery of Group Marketing Meetings, at which I host & co-present to Practice Managers, Clinical Directors, Business Support Managers & other stakeholders, on a range of subjects from digital marketing, lead generation and business development strategies to new exclusive brands product launches.
I advocate bonding clients to practice through the adoption of more impactful marketing & communications activity, which engages the community, drives business growth and ultimately improves animal health.