Marketing Director at the Tea Appreciation Society / I Heart Tea 2008 - 2014

In 2008 I co-founded the Tea Appreciation Society; essentially a social media experiment. As an early adopter of social media, I was exploring how a brand could engage people online. I was responsible for developing and nurturing an online audience, that grew organically (no paid ads) to 450,000. I did this by creating and curating relevant content across social media platforms.

The success of the Tea Appreciation Society enabled me to develop co-marketing opportunities with brands such as Cravendale, Yorkshire Tea & Tetley, all of whom commissioned me to help them grow their online communities. This was prior to Facebook’s own advertising model. Due to this online exposure I was contracted by KEO Films and the BBC, as a consultant to Victoria Wood’s two-part programme; A Nice Cup of Tea (2013).


"The word ‘influencer’ comes to mind when I think of Shayne House. He has an incredible ability to get ideas to really connect to online audiences.

As such I have worked with him over the years on various projects and hope to continue to into the future. Oh... and on top of all that he is a top bloke."


~ Jonathan Chiu, Brand Manager, Make Mine a Builders Tea.

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Mark